Sponsoring F3

There are plenty of marketing opportunities for sponsors in F3 racing.

Although not receiving the same level of media attention or spectator interest as high profile sports such as F1, the same marketing principles apply.

Sponsors can use F3 racing for:

- exposure and awareness
- promotional activity
- image building
- media campaigns
- addressing a specific target audience
- corporate hospitality

The most effective way to use a F3 racing sponsorship is to base it around strong brand identification on the driver and the race car and then use photographs in advertising and marketing materials. Promotional activity at race events is also effective in addressing spectators. Personal appearances and endorsements by young F3 drivers can also be effective if used in the right way.

Additional marketing opportunities with F3 racing include:

F3 Hospitality
F3 sponsors have access to a high quality race hospitality centre at each round of the 2010 Championship. This serves hot and cold drinks throughout the race weekend and can be used by all F3 drivers, their guests and teams. Full hospitality can be arranged for drivers, teams and their guests.

Autograph Signing Sessions
At each race F3 drivers attend official autograph signing sessions providing sponsors with an opportunity for direct and personal interaction with spectators.