Sponsorship

To progress to the highest level of motorsport Alex needs to gain as much racing and testing experience as possible in credible racing series. The British Formula Ford Championship is widely recognized as the premium junior category of single-seater racing and will lead Alex to Formula 3 in 2010.

To ensure success and compete effectively on the race track he needs to work with the best technical and commercial partners.

He therefore needs the support of carefully selected sponsors that will be able to grow with him as his career develops.The opportunity to associate themselves with Alex at an early stage of his career should be appealing to a wide variety of businesses.

Alex is a young and talented racing driver, who will attract media attention as his career develops and this should afford his partners excellent marketing opportunities. Because he is intelligent and articulate, he would also make an excellent ambassador for a sponsor.

Alex is able to start relationships with sponsors based around brand identification on his car and racing overalls that can be used, for example, for photographic purposes in advertising and media campaigns or as a basis for corporate hospitality at race events.